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The collection debuted online this month and recently rolled out to over 450 stores nationwide.
March 24, 2026
By: Lianna Albrizio
Science-backed K-beauty body care brand Voesh has hit Ulta Beauty shelves.
The collection debuted on Ulta.com this month and recently rolled out to over 450 stores nationwide.
“We are excited to partner with Ulta Beauty and introduce our body care collection to a wider wellness-minded community,” said Vera Oh, CEO & cofounder of Voesh. “Our goal has always been to transform everyday routines into moments of intentional wellness, and we are looking forward to shoppers experiencing our sensorial and science-backed formulas first-hand.”
Founded in 2013 by CEO Vera Oh and Cofounder Joseph Choi, Voesh was created to fill a gap in the spa industry for hygienic, clean and vegan treatments that deliver safety and performance, officials said. Since then, the brand says it has evolved beyond its spa roots into a leader in high-performance body care, combining K-beauty technology with advanced formulations. Today, the female- and AAPI-owned brand is recognized for its innovation, ingredient integrity and elevated approach to body care.
The Ulta launch introduces a lineup of spa-inspired body treatments designed to elevate everyday routines through sensorial textures and visible results. Rooted in its professional heritage and made in Korea, Voesh applies facial skincare principles to the body—supporting the skin barrier, balancing the microbiome, and delivering a radiant, glass-skin-like finish, according to the brand.
The assortment features in-shower and treatment-focused essentials, including Massage Roller Crèmes, a Gua Sha Body Cleansing Bar, and a Body Buffing Bar. Additional highlights include the Resurfacing Sugar Scrub, Body Balm, and Hand Balm, alongside the Glow Shower Filter system. Signature scent profiles include Fig & Amber, Black Tea & Rosé, Hinoki & Cedar, and Bergamot & Neroli.
See Voesh on Happi Magazine’s 2025 Indie Beauty Brands to Watch list here.
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